Vidwan-ID : 228571



  • Dr Leela Rani

  • Associate Professor
  • Birla Institute of Technology and Science, Pilani
Publications 2008 - 2023

Publications

  • 9
    Journal Articles
  • 1
    Book Chapter
  • 1
    Book
  • 3
  • 6

Citations / H-Index

15 Citations
2 h-index
50 Citations

Co-author Network


Expertise

Management

Sustainable consumption,online consumer behavior & brand equity, retail, consumer behavior, services marketing and e-buisness & Internet marketing.

Personal Information

Dr Leela Rani

Female
Birla Institute of Technology and Science, Pilani Pilani Campus, Vidya Vihar
Pilani, Rajasthan, India - 333031


Experience

  • Associate Professor

    Department of Management

    Birla Institute of Technology and Science, Pilani


Qualification

  • Ph.D

    Birla Institute of Technology and Science, Pilani


Doctoral Theses Guided

2018

Understanding the impact of social learning forms on environmentally sustainable consumption behavior among children

Sharma, Meenakshi, Birla Institute of Technology and Science Pilani

2017

Investigations into modeling online brand equity

Arunima Rana, Birla Institute of Technology and Science Pilani

2018

Understanding the impact of social learning forms on environmentally sustainable consumption behavior among children

Sharma, Meenakshi, Birla Institute of Technology and Science Pilani

2017

Investigations into modeling online brand equity

Arunima Rana, Birla Institute of Technology and Science Pilani

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